• To be one of the main producers of phosphatic and potash derivatives worldwide.
  • This vision is based on the following factors of strength:
    – Jordan has two main fertilisers’ raw materials: Rock Phosphate and  Potash.
    – Location: the production facilities will be located adjacent to the main    resource of rock phosphate (Abyad and Hasa mines).
    – Strong and experienced shareholders.
    – Availability of experienced management and workforce locally.
    – Market demand is ever increasing and new capabilities are easily  absorbed.
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