- To be one of the main producers of phosphatic and potash derivatives worldwide.
- This vision is based on the following factors of strength:
– Jordan has two main fertilisers’ raw materials: Rock Phosphate and Potash.
– Location: the production facilities will be located adjacent to the main resource of rock phosphate (Abyad and Hasa mines).
– Strong and experienced shareholders.
– Availability of experienced management and workforce locally.
– Market demand is ever increasing and new capabilities are easily absorbed.